Product design that scales with the business.

Mohammed Umer Ashik, Product Designer. Open to Design Roles.

Product designer. Founding designer at hiRobin, senior designer at Convin, and maker of two shipped products.

I move between 0-to-1 execution and platform-level systems. As founding designer at hiRobin, I built onboarding, growth, and monetization from scratch. At Convin, I designed the logic layer three products now run on. Outside of work, I've shipped two products entirely on my own: A Reason to Stop, a curated London guide with mixed-mode routing, live on the App Store, and Hey Steph, a solo-built macOS voice assistant.

Selected work

A Reason to Stop

A curated guide to worthwhile stops across London, with true mixed-mode routing (walk, tube and bus in one route) and in-app navigation.

A curated guide to worthwhile stops across London, with true mixed-mode routing and in-app navigation.

Curated library: 500+ places

Hey Steph

A native macOS voice assistant, built solo to learn voice AI from the inside, that works through each app's documented interface and never guesses at pixels.

A solo-built native macOS voice assistant that never fakes a capability it doesn't have.

Routing accuracy: 91% → 96%

Convin

Convin builds voice AI for contact centers: call auditing, real-time agent assist, and post-call coaching.

Scaling QA audit coverage and building the team behind Convin's core AI systems.

Audit coverage: 2% → 85%

hiRobin

An AI phone assistant that handles inbound and outbound calls via call forwarding, not a chatbot, not a generic voice assistant.

Founding product designer diagnosing an invisible onboarding failure and rebuilding growth end to end.

Signup-to-activation: ~30–40% → ~80%+

What I bring to a team

  • Data-Driven Diagnosis
  • Platform & System Design
  • Cross-functional Leadership
  • Growth & Monetization Design
  • Design Ops & Mentorship
  • UX Research
  • Stakeholder Influence

What people say

Ashik has a rare ability to balance strong design craft with deep product thinking, approaching problems with a user-first mindset while understanding business goals and long-term strategy.

Uma Mahesh, Lead - Demand Generation of Convin

He didn't just teach me design, he taught me how to think through problems and carry myself with confidence. That's rare in an early mentor.

Mohini Yadav, Product Designer at Maven Labs

He explains complex concepts with practical examples that make design decisions easy to understand and apply. A skilled and reliable mentor who enables teams to grow with clarity.

Divya Saxena, Product Designer at Alt Invest

About

My strongest work comes from pushing back on assumptions, not agreeing with them.

Outside of work, I'm usually traveling, behind a camera, or out on a paintball field. Photography and paintball scratch the same itch as design: read the situation fast, commit, adjust.

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